As Americans struggled to understand the reality of COVID-19 during the pandemic’s early days, one of many concerns was how the federal government would roll out the anticipated vaccine. Who would receive it first, and where would they get it?
The Centers for Disease Control and Prevention (CDC) deployed a simplified communications and technology plan to handle the public health crisis, ensuring that citizens could find vaccine availability in their area in a way that provided an excellent customer experience.
The CDC used a scalable solution that handled the large volume of calls and text messages, and the agency deployed it quickly enough to meet the demand. Called the CDC Vaccination Assistance Hotline, the first-of-its-kind initiative was launched by the CDC and its partner Maximus to support underserved populations. To learn more about the approach taken by the CDC and Maximus, download the full case study: